When Adriana Lima was about four months pregnant with her first child last year, Givenchy called her to walk in the spring 2010 show. "They take my measurements and I’m like, Oh my God, oh my God, I'm big!" says Lima, who starred in the label's fall 2009 campaign. "And then they say, 'You’re not big enough!' Because they wanted to see the belly."
Pregnancy is no longer a "call us when you're back in shape" situation for models; just the opposite, in fact. Lima didn't do that Givenchy show in the end, but Jourdan Dunn's belly was spectacularly emphasized at Jean Paul Gaultier's spring 2010 show, with a custom baby-bump pad strapped around her midsection. This past Fashion Week in Paris, Miranda Kerr walked Balenciaga, to much fanfare, her six-month bump impossible to miss. Gisele hit the runway in June of last year at São Paulo Fashion Week for the label Colcci, her modest three-month bump clearly visible.
